Hi. I’m Aaron Grando, a web developer and designer in BrooklynNY.

I live with my fiancée, two cats, and about a dozen plants. The cats and I are natives of Philadelphia. Everyone else came from New York, as best as I can tell. I miss hoagies.

I’m interested in technology as entertainment, the new aesthetic, and reducing the burden that over-anxious technology has placed on our lives.

By day, I assume the role of Tech Lead at RTO+P. That means I help strategize, build, and maintain the dev team, and the apps built by the team.

In 2012, I created What Say Co. and a line of @Horse_ebooks-inspired tee-shirts. In 2014 I was quoted in the New Yorker saying something about long cons.

I’m keeping a blog on this site. I tend to write about the effect of technology on our lives. I’ve picked out a few of my favorite posts, below. Please enjoy reading them. You can see all my posts here.

How much does it cost to sell stuff online?

Looking at the current state of consumer ecomm fees.


Introducing a new tool for Responsive Design.

Anxiety Debt

Mental overhead from our digital social lives is getting us down.

Three from Last Week

Company retreats, client projects and babaganouj.

For the Love of the URL

A love letter to the endangered visible URL.

The Internet is a Mirror

Reminding myself that the internet is what you make of it.

This Website

Consider this my "About" page.


Motivation, cold weather, and moving to New York City.


The journey can be so addicting, I might never arrive.