Hi. I’m Aaron Grando, a web developer and designer in Brooklyn, NY.

I live with my girlfriend, two cats, and about a dozen plants. The cats and I are natives of Philadelphia. Everyone else came from New York, as best as I can tell. I miss hoagies.

I’m interested in technology as entertainment, the new aesthetic, and reducing the burden that over-anxious technology has placed on our lives.

By day, I assume the role of Tech Lead at RTO+P. That means I help strategize, build, and maintain the dev team, and the apps built by the team.

In 2012, I created What Say Co. and a line of @Horse_ebooks-inspired tee-shirts. In 2014 I was quoted in the New Yorker saying something about long cons.

I’m keeping a blog on this website. Please enjoy reading the entries and feel free to get in touch if you have any questions, criticisms, or corrections.

Anxiety Debt

Responses to Alisha Miranda’s Questions on Growth

Three from Last Week

For the Love of the URL

The Internet is a Mirror

Eating Your Own Final Boss

This Website

An Intro To Heroku Addons


The 1-line Productivity Hack

Complexity = Features2

What Ad Agencies’ Job Openings Are Really Saying

Let’s Hang Out.


Engineers and Advertising